I have discussed earlier some value levers of implementing Web 2.0 in an organization. In this blog post, I would like to examine another example about leveraging Web 2.0 in a small business.
F6or_Faris is a small restaurant specialising
in breakfast. The idea was based on Hashtag created by
Faris Hani Alturki to share different breakfast ideas that he tried after
being sick because he did not consider breakfast as one of the daily meals.
He then started to read and view different types of meals and shared his view
with this hashtag. He as then surprised with the large amount of people who were interested
and attracted by this hashtag, all of which made him decide to open his small restaurant.
Even though F6or_Faris has a Facebook
account, a Twitter account was the
main marketing channel for the business.
Market research and customer insights:
To ensure customer retention, F6or_Faris gathers
customer insights and suggestions about products, brands and services to
ensure customer satisfaction and even helps them in developing new products.
Communicating with customers in a timely manner and listening to their feedback about
the product serves as an input for product requirements, design and pricing methodology.
Having customer insights influences
the outcome of the company and allows them to be proactive with such
important feedback.
Marketing Communication/ Interaction:
It was claimed in The
Social economy report, McKinsey Global Institute, 2012 that, “recently
anyone with a smartphone or computer can become a publisher or share his creative
output with the world”. F6or_Faris promotes new products especially
using a Twitter account by sharing product information and pictures about
the new products, so as to advertise it to the online community, giving them direct communication with customers at a lower cost
and highly targeted messages.
Social Commerce:
One of the big value levers for F6or_Faris
is that it is based on recommending products to friends. For instance, when I
buy something and share the experience in Twitter or Facebook, I might
influence my “Friends list” to buy this product and consequently benefit the
business itself.
I believe F6or_Faris has successfully adopted Web 2.0 tools and has an excellent start up rate for the business. Now they should introduce new channels to broaden the customer base. For example, they might introduce a blog to give their customers a place to communicate with each other and consequently broaden their business in an effective way. @F6or_Faris
Do you have similar stories you would like
to share with us?
This is quite interesting Maram... is F6or_Faris local or do they have stores in other countries?
ReplyDeleteWell, they are still local, but I'm expected an expansion soon in their restaurant to cover the whole country.
ReplyDeleteFaris used the social media in very professional and creative way . In my opinion , using social media in every part of the business such as getting feedback through Twitter is a smart and easy way to develop a good relation between the customers and the business . I hope other small businesses will follow Faris’s way to use social media and relate it to their business because every thing now is related to social media .
ReplyDeleteThis is one of the greatest blogs I have read recently , Thank you Maram
I totally agree with you, especially in using social media to develop a two way communication between customers and the company.
DeleteThanks for your reply, I'm glad that you liked it.