In my previous blog post, I discussed some of the major benefits and value levers of implementing Enterprise 2.0 tools in Starbucks. Recently, companies realized that they must use social technologies to cope with the digital era and improve their performance which will eventually increase their profits. However, several concerns have arisen regarding the misuse of social media that should be taken into consideration before implementing Enterprise 2.0 tools.
InfoLawGroup, which was established in October 2009, provides a wide range of legal services focused on information technology, privacy, data security, advertising and promotions, consumer protection matters, e-commerce and intellectual property.
Secondly, InfoLawGroup lawyers enable the firm to offer clients greatly increased efficiency in providing legal services. They have successfully served a diverse range of clients: from large Fortune 500 multinationals to small start-ups, ad agencies and technology service providers. InfoLawGroup currently using , , and one of the Founding Partners of InfoLawGroup LLP claimed that “”.
Being a heavy user of social media, there are hundreds of legal concerns that must pay attention to it. In this post, I would like to discuss three big legal risks in the InfoLawGroup:
Information Security Legal Risk
There are two main legal risks of security-related issues. To begin with, employees are accessing social media from company computers, or from their personal computers connected to company networks, malware and phishing. However, attacks could result in security breaches and legal liability. Secondly, potential confidential could result in an adverse business and legal impact when information is comprised by a third party.
Disparagement and Defamation
Social media environments provide a forum for defamatory statements to be made about individuals, and companies’ products and services. Employees may post comments that may not be fully accurate or true about an individual or a competitor’s products or services. This could lead to a potential lawsuit and liability. Furthermore, social media sites that allow comments may also involve such statements made by third parties over which the organization has no control.
Social media provides a platform for an interactive communications between companies and their customers. In turn, companies seek to use this knowledge to sell their products and services back to these customers. Social media platforms enable gathering of information, including sensitive personal information, in ways that were unimaginable few years ago. Companies leveraging social media can gain access to this personal information which eventually raises .
How to address these Risks?
So how do companies mitigate social media legal risks? advise organizations to create a social media policy (SMP) for their employees that clearly states guidelines and monitor what said about the organization and the business. Using Social Media Policy is one of the best ways to mitigate the legal risks as it is a useful way to set some ground rules for employees with regard to their online activities. It's also a reminder that the content that they post may not belong to them and may ultimately affect the organization negatively.
- Loss of confidential information;
- False statements or misleading and deceptive conduct;
- Reputation risk;
Additionally, as demanded that, “O”. I feel that these risks can be appropriately managed through understanding, monitoring, and providing the guidance necessary to maximize its benefits to the organization by a strong enforcement of the social media policy.
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