Having a successful blog is not an easy job that anyone can achieve.
As a beginner blogger, I established, in my mind, an approach to follow to be a good blogger. However, no blogging strategy is necessarily better than another because anything can work if we just stick to it.
Before blogging, I believe I should conduct research so I provide readers with a concise easy-to-consume version of any topic.
I intended to share topics in my speciality field which is Information Systems as well as some interesting daily events that might help the community. As Rebecca Gill, WordPress Addict and Technomommy, claimed “I'm a firm believer that real life makes the best blog posts”. For instance, examples from my personal experience might interest others, or answer questions others are looking to figure out.
Providing readers with credible information and staying up to date in hot topics is another way to create very useful content as well as a wide range of readers. Monitoring social media discussions such as hashtags in Twitter will be a good repository for useful updated content to be shared with others.
Another strategy I would really like to follow is to write less but more of a higher quality. If someone publishes on a daily basis, they eventually run out of interesting topics. As a first time blogger, I will post different topics related to Enterprise 2.0 on a weekly basis. I will also include other multimedia tools such as pictures, audio and video in addition to text to provide readers with new content.
A good approach is also to communicate with others by adding comments in others’ blogs and add an element of social interaction. After gaining attention, I will make sure I proceed with higher value content to retain my followers and turn one time readers into subscribers. Even though measuring blogging success is different from measuring marketing campaign success, the number of subscribers and comments indicate the success of some blogs.
One of the most interesting blogs I really recommend is Cloud Computing blog which concerns many strategic viewpoints on cloud computing and social media. It is owned by Chirag Mehta, a SAP employee who analyses startups and shares insightful wisdom on how cloud services impact IT.
Do you think these strategies are enough for having a good blog?